Computing the advertising value of users by tapping on RTB.

Panagiotis Papadopoulos Nicolas Kourtellis Pablo Rodriguez Nikolaos Laoutaris

Published in: CoRR (2017)

Keyphrases

user interface
display advertising
rapid growth
website
social media
end users
collaborative filtering
user interaction
user experience
advertising campaigns
novice users
user requirements
recommendation systems
user interests
web content
data sets
neural network