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Online search-based advertising strategy for e-Business platform with the consideration of consumer search cost.
Buqing Ma
Xiaoyan Xu
Yanhong Sun
Yiwen Bian
Published in:
Kybernetes (2017)
Keyphrases
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online search
information seeking
search strategy
search algorithm
business models
consumer behavior
digital libraries
search space
data management
privacy concerns
online advertising