C
search
search
reviewers
reviewers
feeds
feeds
assignments
assignments
settings
logout
Research on manufacturer encroachment with advertising and design of incentive advertising: A game-theoretic approach.
Junhai Ma
Yalan Hong
Published in:
RAIRO Oper. Res. (2021)
Keyphrases
</>
databases
neural network
online advertising
artificial intelligence
dynamic programming
third party
computer aided
knowledge based systems
keywords
database
supply chain
case study
website
game theory
search engine
optimal design
genetic algorithm
advertising campaigns