CRM in the European large-scale retail trade: Evidence and perspectives.

Claire Charbit Valérie Fernandez

Published in: Ann. des Télécommunications (2003)

Keyphrases

real world
customer relationship management
empirical evidence
small scale
multimedia
real life
databases
information retrieval
supply chain
european union
real time
evidential reasoning
knowledge discovery
probabilistic model
video sequences
artificial intelligence
data sets