The business value of social media: A dynamic managerial capabilities perspective.

Siddharth Gaurav Majhi Arindam Mukherjee Ambuj Anand

Published in: ACIS (2019)

Keyphrases

social media
dynamic environments
database
information systems
viewpoint
data sets
data mining
machine learning
website
clustering algorithm
artificial neural networks
competitive advantage
computational power
environmental factors
social media platforms