Determination of Channel Effects on User Conversion Rate in Online Advertising by Deep Learning.
Oguz KahramanM. Elif KarsligilPublished in: SIU (2022)
Keyphrases
- online advertising
- deep learning
- long tail
- user experience
- display advertising
- user behavior
- behavioral targeting
- unsupervised learning
- unsupervised feature learning
- machine learning
- user interaction
- deep architectures
- user preferences
- user interface
- collaborative filtering
- object detection
- relevance feedback
- end users
- contextual advertising
- feature extraction
- data mining