Improving the Length of Customer Relationships on the Mobile Computer Game Business.
Erno VanhalaJussi KasurinenPublished in: CAiSE (2016)
Keyphrases
- computer games
- electronic commerce
- pilot study
- customer relationship management
- customer service
- customer behavior
- video games
- direct marketing
- game play
- customer data
- educational games
- game design
- mobile devices
- business processes
- digital entertainment
- software vendors
- banking industry
- commercial games
- data mining
- competitive advantage
- mobile applications
- key features
- mobile phone
- autistic children
- return on investment
- marketing campaigns
- mobile learning