Business Social Media Analytics: Definition, Benefits, and Challenges.
Clyde W. HolsappleShih-Hui HsiaoRamakrishnan PakathPublished in: AMCIS (2014)
Keyphrases
- social media
- big data
- business intelligence
- data analytics
- emerging topics
- data mining
- big data analytics
- unstructured data
- unstructured information
- information systems
- lessons learned
- social networks
- social media data
- data analysis
- crisis management
- social networking
- decision making
- real world
- business analytics
- business process
- data warehousing
- online marketing
- business models
- user generated content
- enterprise architecture
- cost savings
- business processes
- cloud computing
- knowledge discovery
- knowledge management
- innovative approaches
- academic community
- social media platforms
- data mining projects
- visual analytics
- business decisions
- legal issues
- data management
- ethical issues
- decision support
- electronic commerce
- learning analytics
- online social networks
- data quality