Investigating the intention to purchase digital items in social networking communities: A customer value perspective.
Hee-Woong KimSumeet GuptaJoon KohPublished in: Inf. Manag. (2011)
Keyphrases
- social networking
- social networks
- content sharing
- social communities
- collective intelligence
- social networking sites
- online communities
- digital content
- social media
- social web
- personal information
- user behavior
- crowd sourcing
- online social networks
- mobile communication
- data collection
- social software
- social bookmarking
- social network analysis
- marketing strategies
- digital resources
- online social networking
- return on investment
- mashup
- social activities
- micro blogging
- learning community
- social interaction
- website
- collaborative environment
- informal learning
- knowledge sharing