Use of Radio Frequency Identification for Targeted Advertising: A Collaborative Filtering Approach Using Bayesian Networks.
Esma Nur CiniciogluPrakash P. ShenoyCanan KocabasogluPublished in: ECSQARU (2007)
Keyphrases
- radio frequency identification
- targeted advertising
- collaborative filtering
- bayesian networks
- rfid technology
- rfid tags
- mobile communication
- recommender systems
- rfid systems
- radio frequency
- rfid reader
- supply chain
- user preferences
- low cost
- supply chain management
- ubiquitous computing
- key technologies
- transfer learning
- multimedia data
- intelligent agents
- lightweight
- real time