Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networks.
Takashi YoshidaTomohisa GotohNobuyuki TomizawaKen'ichi IkedaPublished in: Int. J. Intell. Syst. Technol. Appl. (2013)
Keyphrases
- network effects
- social networks
- social influence
- information goods
- information diffusion
- viral marketing
- market participants
- social network analysis
- online social networks
- purchase behavior
- influence propagation
- online markets
- electronic markets
- monte carlo
- diffusion model
- information propagation
- link prediction
- social media
- sample size
- market share
- social interaction
- online communities
- random sampling
- stock price
- pricing strategies
- community detection
- switching costs
- competitive market
- network structure
- technology adoption
- stock market
- social relationships
- social networking
- electronic commerce
- decision making