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If you build it will they come? - An empirical investigation of consumer perceptions and strategy in virtual worlds.
Lakshmi Goel
Sonja Prokopec
Published in:
Electron. Commer. Res. (2009)
Keyphrases
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virtual world
virtual environment
virtual reality
multi user
physical world
virtual objects
virtual communities
virtual learning environments
mixed reality
consumer behavior
artificial intelligence
mobile devices
optimal strategy
game based learning
social context