Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao.
Jingyue GaoShuguang HanHan ZhuSiran YangYuning JiangJian XuBo ZhengPublished in: CIKM (2023)
Keyphrases
- sponsored search
- sample selection bias
- click prediction
- click through rate
- online advertising
- display advertising
- behavioral targeting
- search engine
- user behavior
- prediction accuracy
- targeted advertising
- contextual advertising
- search advertising
- user experience
- search behavior
- cross validation
- domain specific
- feature space
- information retrieval