Using the geographic scopes of web documents for contextual advertising.
Ivo AnastácioBruno MartinsPável CaladoPublished in: GIR (2010)
Keyphrases
- structured data
- web documents
- contextual advertising
- information extraction
- keywords
- geographic information
- web pages
- semi structured
- keyword extraction
- online advertising
- short text
- web search engines
- display advertising
- natural language processing
- website
- information retrieval
- search engine
- html documents
- vector space model
- data mining
- text documents
- user queries
- machine learning
- text retrieval
- visual features
- web search