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How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm.
Shubhi Changani
Rakesh Kumar
Published in:
TDIT (1) (2022)
Keyphrases
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social media
mathematical model
high level
probabilistic model
data mining
management system
statistical model
conceptual model
social networks
probability distribution
computational model
experimental data
neural network model
formal model