Audience Expansion for Online Social Network Advertising.
Haishan LiuDavid PardoeKun LiuManoj ThakurFrank CaoChongzhe LiPublished in: KDD (2016)
Keyphrases
- online social networks
- advertising campaigns
- viral marketing
- social networks
- network structure
- social relationships
- social media
- social relations
- social networking
- online advertising
- behavioral targeting
- online social networking
- community formation
- online social media
- social networking sites
- online social
- social graph
- micro blogging
- internet advertising
- user activity
- social behavior
- content analysis