Innovation-related benefits of social media in Business-to-Business customer relationships.
Jari Juhani JussilaHannu KärkkäinenMaija LeinoPublished in: Int. J. Adv. Media Commun. (2013)
Keyphrases
- electronic commerce
- social media
- knowledge management
- business intelligence
- information systems
- business processes
- business models
- business process
- customer behavior
- data mining
- case study
- big data
- decision making
- business transactions
- cost savings
- online marketing
- customer relationship management
- technological innovation
- business environment
- relationship management
- direct marketing
- marketing strategies
- high tech
- customer service
- business applications
- data quality