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Cooperative advertising in a distribution channel with fairness concerns.
Jing Yang
Jinxing Xie
Xiaoxue Deng
Huachun Xiong
Published in:
Eur. J. Oper. Res. (2013)
Keyphrases
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cooperative
game theory
resource allocation
probability distribution
multi channel
spatial distribution
cooperative learning
online advertising
consumer behavior
data mining
social networks
multi agent systems
computer simulation
power law
wireless channels