Cooperative advertising in a distribution channel with fairness concerns.

Jing Yang Jinxing Xie Xiaoxue Deng Huachun Xiong

Published in: Eur. J. Oper. Res. (2013)

Keyphrases

cooperative
game theory
resource allocation
probability distribution
multi channel
spatial distribution
cooperative learning
online advertising
consumer behavior
data mining
social networks
multi agent systems
computer simulation
power law
wireless channels