Critical Factors of Customers Loyalty in E-Commerce.
Bartlomiej PieranskiArkadiusz KawaWojciech ZdrenkaPublished in: ACIIDS (Companion) (2022)
Keyphrases
- critical factors
- customer loyalty
- customer satisfaction
- potential customers
- customer relationship management
- service quality
- customer preferences
- marketing strategies
- online shopping
- data mining
- consumer behavior
- electronic commerce
- switching costs
- service providers
- government services
- website
- online stores
- purchasing behavior
- product information
- data mining technology
- ultimate goal
- competitive advantage
- product recommendation
- customer retention
- business decisions
- customer service
- business activities
- customer base
- online banking
- information systems