Branded mobile application adoption and customer engagement behavior.

Rebecca Jen-Hui Wang

Published in: Comput. Hum. Behav. (2020)

Keyphrases

mobile applications
mobile technologies
mobile apps
mobile devices
mobile phone
m learning
mobile users
context aware
customer service
learning environment
customer behavior
e government
customer satisfaction
information technology
end users
smart phones
mobile services
credit card
behavior patterns