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Factors influencing customers' willingness to participate in virtual brand community's value co-creation.
Yang Zhao
Yawen Chen
Ruoxin Zhou
Yinping Ci
Published in:
Online Inf. Rev. (2019)
Keyphrases
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factors influencing
factors affecting
knowledge communities
virtual reality
virtual environment
internet shopping
virtual world
customer satisfaction
grounded theory
augmented reality
online communities
marketing strategies
exchange ideas
content creation