Login / Signup
Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects.
Qi Chen
Yuqiang Feng
Luning Liu
Xianyun Tian
Published in:
Int. J. Inf. Manag. (2019)
Keyphrases
</>
negative effects
shopping behavior
online shopping
online advertising
comparison shopping
positive effects
online learning
consumer behavior
internet advertising
display advertising
search advertising
e learning
e government
privacy concerns