An Evaluation Model for the Influence of KOLs in Short Video Advertising Based on Uncertainty Theory.
Meiling JinYufu NingFengming LiuFangyi ZhaoYichang GaoDongmei LiPublished in: Symmetry (2023)
Keyphrases
- evaluation model
- evidence theory
- quality evaluation
- evaluation process
- evaluation method
- artificial immune network
- fuzzy theory
- fuzzy analytic hierarchy process
- decision theory
- analytic hierarchy process
- fuzzy comprehensive evaluation
- belief functions
- video data
- multimedia
- university libraries
- fourth party logistics
- bp neural network
- video content
- video frames
- sustainable development
- real time
- probability theory
- ahp method
- video sequences