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What makes us click "like" on Facebook? Examining psychological, technological, and motivational factors on virtual endorsement.

Shu-Yueh LeeSara Steffes HansenJin Kyun Lee
Published in: Comput. Commun. (2016)
Keyphrases
  • social relationships
  • motivational factors
  • virtual environment
  • social networks
  • social media
  • email
  • search engine
  • user behavior
  • social networking
  • knowledge sharing
  • social interaction
  • online social networks