Comparison of consumer purchase intention between interactive and augmented reality shopping platforms through statistical analyses.
Jasmina StoyanovaPedro Quelhas BritoPetia GeorgievaMariofanna G. MilanovaPublished in: INISTA (2015)
Keyphrases
- augmented reality
- online shopping
- statistical analyses
- purchase intention
- online stores
- mixed reality
- virtual reality
- statistical analysis
- virtual objects
- live video
- human computer interaction
- customer satisfaction
- product quality
- website
- electronic commerce
- head mounted display
- real environment
- statistical methods
- data analysis
- camera tracking
- service quality
- electronic word of mouth
- face to face collaborative learning
- computer graphics
- real time
- virtual environment
- image registration
- user interface
- real world