Comparison of Interestingness Measures for Web Usage Mining: an Empirical Study.
Xiangji HuangPublished in: Int. J. Inf. Technol. Decis. Mak. (2007)
Keyphrases
- web usage mining
- interestingness measures
- association rule mining
- website
- web mining
- web data
- web logs
- user behavior
- web access logs
- data preprocessing
- web server
- pattern discovery
- association rules
- log files
- web users
- web content
- data mining techniques
- business applications
- prefetching
- data sets
- web documents
- frequent itemset mining
- knowledge discovery
- user interface
- machine learning