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Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory.
Jitender Kumar
Jogendra Kumar Nayak
Published in:
Electron. Commer. Res. Appl. (2019)
Keyphrases
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virtual communities
online communities
community members
situated learning
real time
social psychology
human cognition
online learning
cognitive development
user participation
social influence
social structures
online social
theoretical framework
social networks
social networking
knowledge sharing
social network analysis
active participation
decision making
key players