Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory.
Jitender KumarJogendra Kumar NayakPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- virtual communities
- online communities
- community members
- situated learning
- real time
- social psychology
- human cognition
- online learning
- cognitive development
- user participation
- social influence
- social structures
- online social
- theoretical framework
- social networks
- social networking
- knowledge sharing
- social network analysis
- active participation
- decision making
- key players