Barriers to Data-Driven Decision-Making Among Online Retailers.

Tiina Kemppainen Lauri Frank Markus Makkonen Antti Kallio

Published in: Bled eConference (2022)

Keyphrases

data driven decision making
online retailers
online shopping
big data
competitive advantage
product recommendation
online stores
online shoppers
decision making
website
information technology
response time
data processing