Continental Airlines Continues to Soar with Business Intelligence.
Barbara H. WixomHugh J. WatsonAnne Marie ReynoldsJeffrey A. HofferPublished in: Inf. Syst. Manag. (2008)
Keyphrases
- business intelligence
- data warehousing
- business intelligence systems
- business information
- data warehouse
- end users
- case study
- data analysis
- decision making
- decision support
- sql server
- business requirements
- microsoft sql server
- data mining
- data integration
- big data
- microsoft office
- knowledge management
- knowledge discovery
- customer service
- strategic management
- artificial intelligence
- business users
- predictive analytics
- databases
- predictive modeling
- strategic decisions
- data sets