Towards privacy-preserving user targeting.
Jinghua JiangYifeng ZhengZhenkui ShiJing YaoCong WangXiaolin GuiPublished in: J. Commun. Inf. Networks (2016)
Keyphrases
- privacy preserving
- privacy preservation
- user privacy
- privacy preserving data mining
- vertically partitioned data
- multi party
- data privacy
- sensitive information
- scalar product
- record linkage
- privacy preserving association rule mining
- differential privacy
- preserving privacy
- privacy guarantees
- privacy protection
- private data
- end users
- privacy concerns
- homomorphic encryption
- private information
- sensitive data
- horizontally partitioned data
- privacy issues
- differentially private
- privacy requirements