A Social Media Analytics Capabilitiy Framework for Firm's Competitive Advantage.

Abdul Karim Noushad Khan Gohar Feroz Khan

Published in: PACIS (2016)

Keyphrases

social media
competitive advantage
real world
competitive environment
databases
machine learning
information technology
knowledge management
business processes
big data
social networking
social networks
data analysis
decision support
conceptual framework
customer relationship management