Benchmarking Internet Use for the Marketing of Swiss Hotels.

Susanne Frey Roland Schegg Thomas Steiner

Published in: ENTER (2002)

Keyphrases

internet advertising
online marketing
online advertising
website
email
internet users
online consumer
data mining
social media
job search
information technology
digital libraries
internet technology
customer relationship management
high tech
world wide web
internet marketing
tourism industry
case study