Understanding the user generated content and interactions on a Facebook brand page.
Irena Pletikosa CvijikjFlorian MichahellesPublished in: Int. J. Soc. Humanist. Comput. (2013)
Keyphrases
- user generated content
- social media
- social networking sites
- online social
- user generated
- website
- social network sites
- social networking
- social behavior
- web pages
- social media platforms
- social networks
- social interaction
- user comments
- brand image
- social web
- recommender systems
- social media data
- online social networks
- user contributed
- social media content
- link structure
- web forums
- social activities
- keywords