How product signals of brand and review influence consumers: A cognitive perspective.
Jing LuanPengfei TangZhong YaoPublished in: PACIS (2020)
Keyphrases
- online consumer reviews
- online reviews
- purchase intention
- online shopping
- product quality
- product information
- individual differences
- online stores
- internet shopping
- sentiment analysis
- purchase decision
- consumer behavior
- brand image
- product reviews
- consumer reviews
- signal processing
- viewpoint
- online product reviews
- opinion mining
- sentiment classification
- survey data
- decision making
- information processing
- customer reviews
- customer satisfaction
- electronic word of mouth
- spectral analysis
- independent component analysis
- user generated reviews
- viral marketing
- product line
- positive or negative
- product design
- process control
- literature review
- service quality
- computational models
- cognitive science