For-profit mediators in sponsored search advertising

Sudhir Kumar Singh Vwani P. Roychowdhury Himawan Gunadhi Behnam Attaran Rezaei

Published in: CoRR (2007)

Keyphrases

sponsored search advertising
purchase behavior
search engine
internet search engines
search advertising
multi agent
decision making
data sources
auction mechanisms
information retrieval
electronic markets
sponsored search
data mining
display advertising