Visualization method for customer targeting using customer map.
Ji Young WooSung Min BaeSang-Chan ParkPublished in: Expert Syst. Appl. (2005)
Keyphrases
- high precision
- experimental evaluation
- map matching
- computational cost
- high accuracy
- data sets
- computationally efficient
- input data
- visualization methods
- customer service
- evaluation method
- segmentation method
- synthetic data
- clustering method
- support vector machine svm
- model selection
- feature set
- cost function
- prior knowledge
- artificial neural networks
- preprocessing
- computational complexity
- objective function