Social Influence in Social Advertising: Evidence from Field Experiments
Eytan BakshyDean EcklesRong YanItamar RosennPublished in: CoRR (2012)
Keyphrases
- social influence
- social interaction
- social psychology
- social networks
- social relationships
- social relations
- viral marketing
- online social
- online communities
- network structure
- social influences
- user preferences
- influence propagation
- technology acceptance
- technology adoption
- social context
- social networking
- social network analysis
- computer science
- multi agent