Wie funktioniert Mobile Viral Marketing? Eine Data-Mining-Analyse des Empfehlungsverhaltens bei mobilen Diensten.
Andreas KrisorWolfgang PalkaDietmar G. WiedemannPublished in: MMS (2010)
Keyphrases
- viral marketing
- data mining
- influence maximization
- social networks
- information diffusion
- online social networks
- data mining techniques
- knowledge discovery
- mobile devices
- web mining
- social media
- mobile users
- social influence
- text mining
- social relationships
- diffusion models
- intrusion detection
- data mining applications
- online advertising
- data analysis