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Social media marketing impact on the purchase intention of millennials.

Ashutosh PandeyRajendra SahuManoj Kumar Dash
Published in: Int. J. Bus. Inf. Syst. (2018)
Keyphrases
  • social media
  • social networks
  • social networking
  • artificial intelligence
  • user generated content
  • purchase intention
  • virtual communities
  • product quality
  • website
  • web search
  • online social networks