Social Media and Evolving Marketing Communication Using IT.
Mario RecineJanet J. PrichardAbhijit ChaudhuryPublished in: Commun. Assoc. Inf. Syst. (2013)
Keyphrases
- social media
- social networking
- social networks
- social interaction
- user generated content
- decision making
- communication networks
- online consumer
- data mining
- communication protocol
- instant messaging
- big data
- information sharing
- communication systems
- communication channels
- computer networks
- communication patterns
- communication overhead
- social media sites
- online social
- social media data
- long term