Login / Signup

Using the WWW as a Medium for Marketing Research in Financial Services: The Case of Xenon Laboratories.

Pete NaudéA. Geoffrey LockettIan D. BlackmanChristopher P. Holland
Published in: HICSS (1999)
Keyphrases
  • financial services
  • databases
  • data collection
  • competitive advantage
  • information systems
  • software systems
  • cost effective
  • development process
  • policy makers
  • low income