Does humanization or machinization make the IoT persuasive? The effects of source orientation and social presence.
Hyunjin KangKi Joon KimPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- social presence
- positive effects
- instructor immediacy
- social interaction
- collaborative learning
- computer mediated
- instant messaging
- distance learning
- computer mediated communication
- discussion forums
- social learning
- communication tools
- behavior patterns
- online learning
- content analysis
- learning community
- case study