Better in 3D? An Empirical Investigation of User Satisfaction and Preferences Concerning Two-Dimensional and Three-Dimensional Product Representations in Business-to-Consumer E-Commerce.
A. Ant OzokAnita KomlodiPublished in: Int. J. Hum. Comput. Interact. (2009)
Keyphrases
- user satisfaction
- three dimensional
- customer preferences
- product information
- information systems
- consumer behavior
- product recommendation
- purchasing behavior
- structural equation modeling
- service quality
- customer satisfaction
- user preferences
- online stores
- electronic commerce
- perceived usefulness
- life cycle
- quality attributes
- perceived quality
- kolmogorov smirnov
- product search
- three dimensional objects
- manufacturing companies
- preference models
- search engine
- user perceptions
- d objects