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Identifying buyers with similar seller rating models and using their opinions to choose sellers in electronic markets.
Sandhya Beldona
Costas Tsatsoulis
Published in:
Int. J. Inf. Decis. Sci. (2010)
Keyphrases
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electronic markets
electronic commerce
business models
search costs
electronic marketplaces
key factors
purchase behavior
moral hazard
electronic business
reputation mechanisms
transaction cost economics
factors that influence
online auctions
life cycle
equilibrium strategies
design process
information technology