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A Grounded Theory Analysis of the Techniques Used by Social Media Influencers and Their potential for Influencing the Public Regarding Environmental Awareness.

Obrukevwe OkuahBrenda ScholtzBernadette Snow
Published in: SAICSIT (2019)
Keyphrases
  • social media
  • grounded theory
  • data analysis
  • knowledge discovery
  • real world
  • machine learning
  • social networks
  • cloud computing
  • lessons learned