Durable product review mining for customer segmentation.
Shimiao JiangShuqin CaiGeorges Olle OlleZhiyong QinPublished in: Kybernetes (2015)
Keyphrases
- customer segmentation
- data mining methods
- product reviews
- association rule mining
- data mining
- sentiment analysis
- clustering analysis
- customer behavior
- opinion mining
- knowledge discovery
- data mining algorithms
- data mining techniques
- customer relationship management
- sentiment classification
- data streams
- databases
- web logs
- user generated content
- sponsored search
- itemsets
- customer data
- association rule mining algorithm