Understanding Purchasing Behaviors for Online Grey Privacy Products -The Moderating Effect of Grey Product Knowledge.
Huosong XiaYuting MengPublished in: WHICEB (2019)
Keyphrases
- online retailers
- product information
- grey theory
- product reviews
- domain knowledge
- knowledge base
- grey relational analysis
- competitive advantage
- online learning
- data mining techniques
- product design
- customer requirements
- product recommendation
- market share
- grey system theory
- online shoppers
- expert systems
- product descriptions
- product line
- online shopping
- life cycle
- privacy preserving
- long tail
- knowledge management
- theoretical and practical implications
- comparison shopping
- private information
- shopping behavior
- data mining
- design process