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Evaluating differential pricing in e-commerce from the perspective of utility.

Gaoyong HanZhiyong FengShizhan ChenXiao XueHongyue Wu
Published in: Electron. Commer. Res. Appl. (2024)
Keyphrases
  • viewpoint
  • electronic commerce
  • utility function
  • database
  • social networks
  • e learning
  • business models
  • multiple perspectives
  • dynamic pricing
  • option pricing