Eliciting preferences of sponsored search advertisers: implications for mechanism design.
Denis NekipelovPublished in: SIGecom Exch. (2014)
Keyphrases
- sponsored search
- mechanism design
- multi attribute
- sponsored search auctions
- online advertising
- auction mechanisms
- search engine
- social choice
- incomplete information
- game theory
- click prediction
- click through rate
- sponsored search advertising
- incentive compatible
- preference aggregation
- click models
- search behavior
- user experience
- contextual advertising
- combinatorial auctions
- display advertising
- envy freeness
- cooperative
- search result
- query logs
- search advertising
- user behavior
- user preferences
- np hard
- web pages