Applications of web mining for marketing of online bookstores.
I-Cheng YehChe-hui LienTao-Ming TingChin-Hao LiuPublished in: Expert Syst. Appl. (2009)
Keyphrases
- web mining
- data mining
- web data
- application of data mining
- web usage mining
- social network analysis
- web users
- link analysis
- information extraction
- knowledge discovery
- web information
- web content mining
- web page classification
- text mining
- website
- web logs
- online advertising
- web crawling
- user profiles
- data mining techniques
- opinion mining and sentiment analysis
- web usage analysis
- web usage
- expert finding
- data mining and machine learning
- information retrieval
- user sessions
- computational advertising
- web data mining